Top 5 Fashion Games Performance in the US, Q2 2025

In the second quarter of 2025, the top fashion games in the United States showcased varied performance trends across downloads, revenue, and active users on a unified platform. Here's a closer look at how these apps fared.

Skincare Time: Makeover ASMR experienced a decline in weekly downloads from around 124.6K at the start of April to approximately 51.8K by the end of June. Despite this decrease, its weekly active users remained relatively stable, starting at 233.4K and ending at 182.2K.

Satiszone: Perfect ASMR Tidy showed a consistent performance in weekly revenue, starting at $440 and slowly declining to $212 by the end of the quarter. Downloads fluctuated around the 50K mark, with a peak of 57K in May. Active users saw a slight increase from 319.2K to 349.1K.

Glow Fashion Idol enjoyed a strong rise in weekly revenue, beginning at $104.6K and reaching $203.5K by the end of June. Downloads saw an upward trend, peaking at 70.5K in early June. The app also experienced a significant increase in active users, jumping from 125.8K to 147.3K.

Acrylic Nails! maintained a steady download rate, with numbers ranging from 26K to 57K. The app's active users increased considerably from 156.6K to 270.1K over the quarter.

Merge Studio: Fashion Makeover experienced a decline in weekly revenue, starting at $128.3K and dropping to $101.9K by June's end. Downloads saw fluctuations around the 40K mark, with a notable dip in mid-June. Active users decreased from 305.6K to 202.1K.

These insights, provided by Sensor Tower, offer a comprehensive view of the fashion gaming sector's performance in the US market. For more detailed analytics and trends, Sensor Tower remains a valuable resource.